Hitting the
right note
July 2009
When Longhurst Group needed to showcase its achievements to business audiences, the organisation turned to The Bridge Group for inspiration.
The result? A show-stopping, stylish coffee-table book that celebrates Longhurst’s work across four regions.
The book uses a clean layout, white space and strong photography to maximise impact. The theme, ‘shared strength, individual focus’, celebrates member companies’ contributions through case studies and examples of positive partnerships in action.
Janet Matthews, head of marketing at Longhurst Group, said:
‘The brief on this occasion was to create an album celebrating the diversity of what we do and our successes. As our flagship publication for this year it had to be special - something the 1,500 people who received it would be happy to read as well as leave out, on the office coffee table, for others to read. With a tradition in this sector for pretty standard annual reports, we wanted something different.
The team at The Bridge Group responded magnificently. It’s not just about delivering the brief but delivering the goods with no hassle along the way. This is what sets Bridge apart from the rest and where the true value is gained.’
Leigh Cunningham, head of design at The Bridge Group, said: “We really enjoyed responding to the brief and designing a book that showcases Longhurst Group’s achievements.
“The finished result blends modern photography with real-life stories to show the impact of our client’s work.”
This website is the intellectual property of the author in its entirety.
